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2026-10-22
'Jipin Jidi' (roughly: 'Jilin products, Jilin delivery') is the province's brand for a simple but powerful idea: make express delivery an instrument of agricultural policy. The October Tonghua ginseng event was its showcase — but the mechanism is designed to be permanent.
Express companies and ginseng businesses now have a regularized cooperation mechanism — not one-off event logistics, but ongoing protocols for pickup, packaging standards and priority handling.
Preferential shipping rates for ginseng sellers remove the cost barrier that kept small farmers out of e-commerce. When shipping eats 30% of margin, a rate subsidy is effectively an income program.
Carriers commit to cold-chain options, freshness packaging and damage compensation — de-risking the seller's side of every transaction.
Postal administration, city government, commerce and agricultural departments coordinate — the boring institutional work that makes the exciting livestream sales actually deliverable.
The income chain for a ginseng farming household improves at three points:
With Fusong alone counting 8,644 farming households in the industry, even modest per-household gains scale into county-level income growth.
For agricultural regions everywhere, the 'Jipin Jidi' logic transfers: brand the logistics program, subsidize the rates, certify the packaging, and institutionalize the carrier-farmer bridge. The crop can be anything perishable and premium.
Rural e-commerce usually fails on logistics, not demand. Jilin fixed the logistics first — and ginseng farmers are the beneficiaries.
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